Let`s raise the British flag this time as our latest discovery is a young London designer, Alexander Swain, who founded his design studio ByAlex just last year. His "A Range" (above image) has been already featured in glossy magazines like Elle Decoration, Wallpaper, World of Interiors and Grand Designs.
Debut furniture line from new and up and coming design studio ByAlex consists of three pieces of furniture formed from interlocking 'A' shapes. Such a design provides strength and longevity, whilst reflecting a love of typography.
The A Stool, The A Side Table and The A Coat Stand are great examples of functional yet innovative everyday furniture. Swain explains: “The A Range was born out of passion to create a multipurpose piece of furniture which was a little less serious. Since the 1950s Plywood has been used as a flexible, strong and sustainable material. After years of disposable products, I felt it was important to develop a flexible range for the longer term.”
Made from FSC accredited plywood, each product is sourced responsibly from managed forests across Latvia. As a design company, ByAlex aims to create cutting edge yet eco friendly quality products that can be used in the office or home.
The A Range has been specifically designed with the consumer in mind. It comes flat pack and with an easy three-step guide, making it simple to assemble and disassemble.
Finished using a natural lacquer, the A Range is a blank canvas and comes in two colours, white and smoke grey.