Pirouette Blog In Conversation with E-Side Founder30/04/2013

Pirouette is a blog curated by Florence Rolando featuring the fascinating world of children: furniture, clothing, toys, design, photographers, illustrators, books, home decor… A blog for people who work in the industry and parents who are looking for products, lifestyle inspiration and fun.

Pirouette blog interviewed E-Side founder Alessia Civettini. Full article here http://www.pirouetteblog.com/mood-of-the-day/e-side/:

"An innovative online concept store, e-side was launched by Alessia Civettini in November 2010. The focus is on eco and sustainable designer furniture, gifts and lifestyle products of the finest quality. Alessia is shaking up the general image of eco-design, commonly deemed as staid, utilitarian and hippy. She visited the last edition of Milan Furniture Fair; she shares her impressions and finds with Pirouette.

Estúdio Baobá

Alessia, tell us a bit more about you…

 I grew up in a town in Northern Italy called Brescia near the amazing Garda Lake. I studied at university in the historical town of Verona and it was from here that I decided to move to France, where I first started my career in the fashion industry.

My specific interest in natural materials came from my particular involvement inorganic apparel, which soon led me to explore how this was applied within everyday household objects and furnishings. This evolved quickly into a passion that eventually led me to set up a business that is completely and utterly devoted to this.

My work brought me to the UK at a later stage, and this has been my home for 8 years now.

How would you describe il Salone del Mobile in a few words?

Salone del Mobile is the place to be for any interior design addict, professional or otherwise. It’s a truly vibrant, bustling, international affair and the beauty of it is thatthe whole town comes alive. Everyone gets involved with lots of different events in the streets, and it’s welcome to all... READ MORE HERE